Fashion Rowe Launch Party

These last few months have been such a wonderful journey in building my blog and sharing my style with not only friends but new followers! 

To celebrate, I decided to host a launch party for Fashion Rowe, which doubled as a benefit for my favorite non-profit HOPE: The Will Herndon Research Fund.  HOPE is the charity I hold dear to my heart, and it was important to me that not only we donate a portion of sales from the event, but also bring awareness to this cause and help save this sweet boy!

 Will Herndon's sweet face was showcased throughout the event

Will Herndon's sweet face was showcased throughout the event

 I was so grateful to have Cakewalk Style Shop co-host my launch with me!  Shilla clothing line was the main attraction along with other beautiful brands.  Champagne and mimosas were passed while the ladies shopped and enjoyed themselves.

 Many thanks to Gina Cartwright and Jenifer Grigsby of Cakewalk Style Shop for co-hosting this fun party with me.  My super stylish friends!

Many thanks to Gina Cartwright and Jenifer Grigsby of Cakewalk Style Shop for co-hosting this fun party with me.  My super stylish friends!

 Gorgeous Shilla piece on display

Gorgeous Shilla piece on display

 Charmed Circle jewelry by designer and co-owner of Cakewalk, Gina Cartwright

Charmed Circle jewelry by designer and co-owner of Cakewalk, Gina Cartwright

Charmed Circle is a jewelry line that is unique and gorgeous.  Celebrities agree, and so do many, many fashion editors.  It was a privilege to have this line at Fashion Rowe’s launch party!

 We had denim for days!

We had denim for days!

 Delicious tres leches was generously donated by America’s The Woodlands restaurant.  

Delicious tres leches was generously donated by America’s The Woodlands restaurant.  

Things went so smoothly and were well organized, thanks to Jennifer Lowrance of JLOW Events, she rocks as the premier event planner.  I am amazed by her talent and design for not only my launch party but all events! You may recognize her as my co-chair from Giving Goes Glam.

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Looking back at these pictures, I realize how blessed I am to have such a strong support group of women.  I am motivated by each of you to chase my dreams because of what you stand for: successful career women, amazing moms, loving wives and girlfriends.  Love each of you so much!  Thank you for cheering on Fashion Rowe!!

For more information on the Will Herndon Research Fund visit: www.willherndon.org


PARTY DETAILS

Venue: My Home

Designers Featured:  Shilla, The Label & Charmed Circle (As well as other fabulous brands all available at Cakewalk Style)

Event PlannerJLow Events

Catering: Cheese Course The Woodlands

Dessert & Server: Americas Restaurant, The Woodlands

Party Goods : Custom napkins by Jen Loves Paper

Photography: Jen McDonald Designs

Elvira Graham is a fashion, beauty, and lifestyle blogger. Fashion, traveling, spending time with family, and supporting her favorite local charities are a few of her passions. She's known for bringing style and trends to her community, and enjoys sharing her trends for fashion and beauty tips with the blogging community. Contact Elvira or follow along on Facebook here